Why thee Wingman
Hinge, with over 23 million Characteristics like income, intelligence, and warmth were only weighted after establishing there was physical attraction men initiate matches three times more often than women. 0 percent of their attempts, or "likes," went to just 25 percent of women on the app at that time. More surprising was that 50 percent of women’s likes went to just 15 percent of men. The biggest opportunity for the greatest number of men is to first illustrate their personality, warmth, and wit on their profile by responding to prompts or drafting charming “about me” sections
Tinder Continues Its Reign—But Competitors Shrink the Gap
Hinge and Bumble Heat Up
Bumble and Hinge have seen their audiences surge over the last three years. In January 2022, Hinge saw its MAUs reach more than four times that of January 2019, while Bumble has seen its MAUs grow 96 percent while comparing the two time periods.
Tinder’s usage, on the other hand, has remained relatively steady over the same period of time—unsurprising because its audience is already comparatively large and the app remains the entrenched market leader.
New Users Are Swiping Right
Adoption for these top three dating apps have continued to grow as their first-time installs collectively reached 106.4 million in 2021. Although this was only marginally higher than the 106.2 million installs in 2020, it represented 17 percent growth from 91 million installs in 2019.
Bumble has seen a continued influx of first-time installs, hitting about 21.6 million in 2021. This was up 19 percent year-over-year from a little more than 18 million in 2020, during which it saw a surge in adoption as its installs grew 24 percent Y/Y from 14.6 million in 2019.
Although Hinge saw its installs grow 50 percent Y/Y to 8.4 million in 2020, it only grew 2 percent Y/Y to 8.6 million in 2021. Tinder’s installs in 2021 reached approximately 76.2 million globally, a slight dip of 4 percent when compared to 2020. However, this was still up 8 percent when compared to 70.8 million in 2019.
